At Ventana, we believe in forming true partnerships with our clients. That means we are commited to your success, offering a time-tested mix of strategic insight and skillful execution that achieves the rapid results you demand. And those results are quantified, using clearly defined metrics, to ensure that you get the best return on investment. Whether your goal is closing a round of funding; attracting the right executives, partners and customers; or becoming the established leader in your field; Ventana has the resources, depth of expertise, proven methodologies, and passionate approach to public relations that can expand your window of opportunity.

Executive Team

Sabrina Sanchez– CEO
Sabrina Sanchez has 25 years of high technology and public relations experience working with leading technology companies in the private and public sectors. As founder and CEO of Ventana Public Relations, she is responsible for the company's vision, business development, and overall client satisfaction. Before launching Ventana in 2005, Sabrina was vice president of Trainer Communications and led that company's storage practice.

Utilizing her expertise in technology, marketing and communications, Sabrina has established category leadership for more than 30 start-up companies in the enterprise application, database, mobile technology, semiconductor, supply chain, and storage market sectors. She has a strong track record in delivering rapid, high-caliber results for companies such as Versata (one of the top IPOs of Q1 2000), Cloudscape (purchased by Informix in June 1999), 3ware (purchased by AMCC for $150 million in March 2004), Actona (purchased by Cisco Systems for $82 million in June 2004), Rainfinity (purchased by EMC in 2005), Securent (purchased by Cisco in 2007) and WysDM (purchased by EMC in 2008).

Denise Nelson– Vice President, Operations
Denise Nelson has worked in public relations and marketing for more than 18 years, and as Ventana’s vice president, is responsible for client services, marketing and operations. Before joining Ventana, Denise was a senior manager at Trainer Communications, where she was responsible for strategic planning and service for companies in storage, networking, wireless, security, supply chain and application development technology.

Denise is a results-driven professional with experience managing media and analyst relations, company and product launches, and customer and partner programs; and driving visibility that establishes her clients as leaders in their field. She has contributed to the success of such companies as Aligo, DiCarta, eBoodle (acquired by BizRate), GoDigital, IPWireless, iSpheres, Itronix (acquired by General Dynamics), NightFire (acquired by NeuStar), Sygate (acquired by Symantec), Symphony Services, Tasman Networks (acquired by Nortel), Trigo (acquired by IBM), uRoam (acquired by F5 Networks), Visage Mobile, and Vivato.

Joe Austin– Vice President, Client Relations
Joe Austin joined Ventana Public Relations in 2006 with more than 14 years experience in high-tech strategic communications. His media relations experience spans both broadcast and print, and he maintains longstanding relationships with editors and reporters at business, IT, channel, and vertical publications.

Austin's relationship with the media includes marquee outlets including CNN, BusinessWeek, USA Today, Bloomberg, and the Associated Press for clients ranging from startups to billion-dollar enterprises. Experience includes working with Maxell, McDATA (Acquired by Brocade), Center for Internet Security, Securent (Acquired by Cisco), Intrepidus Group/PhishMe, FireEye, Mimosa Systems, Xiotech, MOLI.com, EMC/Rainfinity, Spinnaker Networks (Acquired by NetApp), ONStor, Nexsan, Asigra, Avamar (Acquired by EMC), BakBone Software, Dot Hill, SANRAD, Open-E and others.

With more than a decade of strategic planning, media tours, press conferences, and media/analyst relations for companies in the data storage, security, server virtualization, IT outsourcing and networking arenas, Austin's domain expertise assists in positioning clients for leadership.

Austin was recently recognized as a “Top Tech Communicator” for the second year in a row by PRSourceCode. The editorial community – represented by more than 300 participating IT journalists – rated each winner based on best overall performance and recognized those who added the most value to their editorial processes in terms of responsiveness, reliability, and overall understanding of editorial needs.